Atelier Bloem is a new bespoke fragrance that has launched exclusively in the UK at Liberty London – and to summarise it’s pretty spectacular.

Created by Andrew Goetz of skincare brand ‘Malin + Goetz’ he was inspired by “the perfumed air of Amsterdam and its iconic Bloemenmarkt”. The scents are based on flowers of Amsterdam and they are stunning. When it comes to fragrance I am not an easy one to please. My Big Sister and Mother always wore strong and overpowering fragrances. At fourteen I was given my first Eau du Parfum, at a time when most teenagers were still using body sprays. And when people began to notice the fragrance and it became known that I carried a bottle to school for after sports, my classmates would swarm around me for a spray. It got to a point where I used to have to sneak off in order to not have an empty bottle by the end of the month… I think I even had an Eau du Toilette version just to share. Not long after, I began collecting fragrances and researching base notes and tops notes and the history of bottles and so much more. I became bit of a perfume geek with an alphabetised list of perfume books in my library in the attic. So being raised on luxury fragrances, when Liberty invited me along to the launch, I wasn’t expecting to be quite so blown away. And I certainly wasn’t expecting to fall a little in love with a new fragrance.

Atelier Bloem is unique in that the scents are very different to everything else that’s available at the moment. I love all of the fragrances, but Half Moon and Black Tulip are my absolute favourites.  Half Moon is decadent and sensual, not overpowering but just right and it has become my go to since I started using it.

Top Notes: Bergamot, Peach

Heart Notes: White Jasmine, Honeysuckle Blossom, Fresh Greens

Base Notes: Amber, Musks, Amberwood


‘Black Tulip’ however is a little out of this world. I have no idea how they managed to capture this scent, but they did it, and did it so well. With the tulip being the flower of the Netherlands, it is a perfect part of the collection. However, the idea of the ‘black tulip’, something they have searched years for in the Netherlands and which remains somewhat of a mystery and a myth, it was astonishing to smell this fragrance for the first time. It’s as if in that moment you know exactly what a black tulip should smell like. It’s intoxicating and absolutely delicious.


Ivy, Freesia, and Bergamot

Atlas Tulip, Violet, and Water Jasmine

Vetiver, Amber, Skin Musk, and Blonde Woods

If you’re popping in to Liberty any time soon I urge you to take a moment to try out Atelier Bloem. Or you can learn a little more at There really is something in this collection for everyone – especially if you want to stand out from the crowd.

Each scent is available at Liberty London in store or online priced at £160.00 for 100ml.

About The Author


Sabina Emrit is an international Fashion Editor and Celebrity Stylist. She has interviewed a host of key names in fashion including Anna Wintour, Alexandra Shulman, Mary Katrantzou, Cara Delevigne, Alexa Chung and Lana Del Rey. As a celebrity stylist and fashion consultant Sabina has worked with talent including Sir Ian McKellen, Andrew Scott, Freddie Flintoff MBE, David Harewood MBE, Nick Rhodes (Duran Duran), Marina and the Diamonds, Flo-Rida, Pixie Lott, Imogen Heap, Rudimental, Bastille, Clean Bandit, Conor Maynard.

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