Whilst many of us may be trying to reduce our screen time and addiction to social media in 2018, let’s not pretend we don’t all love our Instagram app. So we thought we’d ask Social Media Expert Lisa Maynard-Atem on how to stay relevant with the ever changing platform – and it might even help us spend less time scrolling aimlessly and thus forgetting what we were searching for in the first place. Lisa was in charge of all social media at luxury department store Harrods for seven years before she left to start her own consultancy The Social Word  – so we are thrilled to be able to get our hands on some of her very sought after insights.  

What are your biggest tips and tricks for 2018?

Following Hashtags – It’s a recent introduction from the team at Instagram which I am very excited about. As we all know it is getting increasingly challenging to get noticed on this channel. The ability to follow hashtags presents an opportunity to be discovered by an audience beyond your immediate followers. It presents brands with an opportunity to create hashtag-specific campaigns. The opportunities are endless with this tactic so get your thinking caps on.

Quality vs Quantity Easier said than done but it’s important to not get too hung up on the number of followers that you have. It is far better to have 1000 engaged followers than 10,000 dormant followers, which leads me to my next tip… We all have the power to influence. There is a belief that a huge following is required in order to have the power to influence others. This could not be further from the truth. Everyone has the power to influence and some brands are now wising up to this and tapping into advocates with smaller numbers.


What are your favourite apps? 

When it comes to creating content, apps are everything. From editing brightness through to adding fake snow, all conscious content creators will have a selection of apps in their arsenal. Some that I use include:

KiraKira+ (£0.99p) – I’m a sucker for anything that sparkles. This app enables you to add a sparkle effect to your Instagram video content. However, I would strongly advise that you only use it where appropriate and don’t get too carried away.
Word Swag (£4.99) This is an app that I use to create some of my content for The Social Word which enables you to turn your words into engaging photo text designs. If like me, you want your feed to consist of words and images, download Word Swag.

Snapseed (Free) This is my go to app for editing my images. Like many of you, I create a lot of content on my iPhone so having an editing tool like this is incredibly handy.

Any advice for using Instagram Stories? 

I think Stories is going to be big for 2018. Like the ‘follow hashtags’ functionality, this gives you the opportunity to be really creative and do exactly what it says on the tin… Use it to tell stories (one of the foundations of social media) in a creative way. If you need inspiration, check out Pablo Rochat.

And Instagram Highlights?

Highlights is another recent introduction from Instagram which like the hashtag functionality offers a great deal of potential. What’s great about this is that you can store any stories that your audience will be able to see indefinitely after the 24 hour period has expired (you can also archive your stories too which is great). Once again, lots of opportunity to be creative beyond your main Insta feed.

Instagram is only growing in terms of its popularity so it’s now more important than ever to elevate your content above the noise. Following my tips will help you create interesting content that will resonate with an engaged audience.

Thanks Lisa! Follow The Social Word for more top tips. 

We’ve also featured Lisa as part of our Sabina Hearts section. Be sure to check it out.

About The Author


Sabina Emrit is an international Fashion Editor and Celebrity Stylist. She has interviewed a host of key names in fashion including Anna Wintour, Alexandra Shulman, Mary Katrantzou, Cara Delevigne, Alexa Chung and Lana Del Rey. As a celebrity stylist and fashion consultant Sabina has worked with talent including Sir Ian McKellen, Andrew Scott, Freddie Flintoff MBE, David Harewood MBE, Nick Rhodes (Duran Duran), Marina and the Diamonds, Flo-Rida, Pixie Lott, Imogen Heap, Rudimental, Bastille, Clean Bandit, Conor Maynard.

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